Don’t Just Roll The Dice

 

Don’t Just Roll The Dice. Nice book by Neil Davidson on Pricing.

Check it out here: http://neildavidson.com/download/dont-just-roll-the-dice/

Don’t Just Roll The Dice

A 90-day Plan for New Product Managers

A good article for new product managers: http://onproductmanagement.net/2012/01/10/a-90-day-plan-for-new-product-managers/

Customer Discovery

Profile of Marketing as a Major Technology Buyer

Source: http://www.gartner.com

Are you a buyer or a seller of marketing technology and services?  Gartner explores the dynamics of the   rise in marketing-controlled spending, based on three recent research projects conducted with marketing executives across multiple industries.  Marketing budgets are double or triple internal IT budgets, and growing faster.  Chief marketing technologists and digital marketing executives are driving rapid acquisitions of technology, as well as outsourcing more to marketing service providers.  Designed primarily for technology and service providers selling into the marketing function, this data-rich webinar will also be of interest to marketers who want to see how their activities compare.  This is a follow-up to our previous webinar “By 2017 The CMO Will Spend More on IT Than the CIO.”

http://my.gartner.com/portal/server.pt?open=512&objID=202&mode=2&PageID=5553&channelId=5500&commId=55701&ref=btem

Useful Tips

Here is a nice link with some more links about Product Management:

http://teresatorres.com/producttalk/2012/09/so-you-want-to-be-a-product-manager/

Strategy+Business

A presentation

 

Case Studies

Stumbled upon this amazing resource of case studies. Do add in comments in case you know of other great resources. 

http://businesscasestudies.co.uk/case-studies/by-topic/

Value vs. Complexity & The Product Management Trap

LSBF Business Challenge Week 2: Product Management

The Seven Ps of the Marketing Mix: Marketing Strategies